Gailen David

Founder & Editor, Jetiquette®

Gailen David has spent his career at the heart of travel—both on the frontlines of hospitality and in front of global audiences as a trusted voice on the passenger experience. With decades as an airline purser, speaker, and media personality, Gailen witnessed firsthand how small acts of civility and intentional design can transform journeys. That vision became the foundation of Jetiquette: the thoughtful approach to travel.

As Jetiquette’s founder, Gailen champions the belief that every touchpoint—from booking to boarding to the baggage carousel—offers an opportunity to create ease, empathy, and human connection. His leadership continues to inspire travelers and brands alike to embrace “kindness in motion” as not just a courtesy, but a competitive advantage.

For companies, aligning with Jetiquette offers far-reaching benefits: it strengthens public perception, enhances the way teams represent themselves while traveling, and builds brand loyalty by embedding civility and thoughtfulness into culture and product design. By integrating Jetiquette’s principles, organizations signal to employees and customers alike that they value not just the journey, but the people who make it possible.

Today, Gailen collaborates with brands across the travel and lifestyle sectors who are shaping experiences that reflect The Jetiquette Standard of ease, empathy, and responsibility. His role is not only as founder but also as a guide—helping organizations bring the philosophy of Jetiquette to life in ways that elevate both their internal culture and the traveler experience.